How To Use Twitter To Build Your Brand & Business

The world famous John T. Unger remembers the first time he heard the definition of a
renaissance man, and as soon as he heard about it, said, "I'm going to be that." John
made good on that promise. (FYI, John created my Ambition Is Not A Dirty Word blog;
the fab layout and bells and whistles are his brainchildren. Thank you, John!). In this 60-
Minute Expert Brief, he answers all of your Twitter questions, including:

-What the heck is Twitter and why should I bother learning about it? How Twitter is a powerful new communications platform that does things other channels can't.

-How Twitter is different from email, blogs, IM, texting, or phones:  by allowing you to have open conversations with groups and individuals worldwide in real time Twitter can connect you to people and information you would not otherwise have access to.

-How can I use Twitter to grow my business and reach new customers?

-Examples of companies using Twitter to create buzz.

-How companies are using Twitter to track how people feel about them right this minute.

-How you can subscribe to Twitter searches for important keywords, such as your brand or industry and have it texted to your phone in seconds.

-How companies use Twitter for instantaneous customer support--and why customers love it.

-Why Twitter is the first place to go for breaking news, long before the news hits blogs or mainstream media.

-How Twitter makes it easy to keep your customers, partners and peers up to date on the latest developments about your company.

-How Twitter actually helps you get more done with less interruption. Twitter allows you to communicate more quickly and efficiently: the 140 character limit forces people to be concise.

-How Twitter improves business relationships by giving you insight into the character and personality of the people you work with.

-How Twitter trains you to be succinct and present ideas clearly.

-How you can use Twitter to solicit instant advice from people whose opinions matter to you: from tech support, research questions, vetting new ideas to where to eat in a new town.

-Why Twitter is a great tool for taking notes and getting things done.

-Okay, so how do I use Twitter?

 John T. Unger is an artist, entrepreneur, designer, coder, consultant and blogger. His TypePad Hacks blog (typepadhacks.org) is widely recognized as one of the best resources on custom code for the TypePad platform. As an early pioneer of business blogging, John is an expert on combining blogs and eCommerce. In addition to a highly successful art business, he is available for custom code, consulting on business, marketing and software.

CD or Downloadable MP3 File: $35